Home > Marketing > 7 Effective Ways To Market Your Practice in the 21st Century

7 Effective Ways To Market Your Practice in the 21st Century


7 Effective Ways To Market Your Practice in the 21st Century

Oct 16, 2009

by Ron Zeisler


The days of hanging your shingle outside your front door and waiting for new patients to arrive has all but disappeared. The perception of how a doctor should grow his or her practice has changed throughout the years. The evolution in medical and dental marketing has become tremendously sophisticated. Fierce competition has caused practices to seek marketing alternatives in order to survive and prosper.
In today’s environment, it is not enough for doctors to rely on just the quality and reputation of the practice, but they must also create an image and brand to generate and sustain their patient base. A good reputation is still the cornerstone to success. However, to grow the practice big enough to earn that reputation, a new doctor must think outside the box. That reputation will come as a direct result of the doctor’s ability to market himself or herself in the community. Health- and dental-care are businesses just like any other sector, and doctors need to apply the same principals and strategies to be profitable as other businesses. 
Through the years, I have advised health-care professionals on how to grow their practices. Implementing the following marketing strategies will enable you to accomplish these goals and help create new sources of revenue.

Step 6: Office appearance and attitude
A health-care professional’s office is a direct reflection of the image he or she is trying to exhibit. The space in which you practice plays an important role in how your patients perceive you. A clean and up-to-date working environment goes a long way. Staff members with a great attitude are also essential to your success. Have your staff greet your patients courteously, professionally, and with a cheerful attitude. After all, the first person a patient meets in the office plays a crucial role in establishing comfort and confidence. Try to make your reception area as user-friendly as possibly by having a water dispenser or an instant coffee maker available. Make sure that your office is Internet accessible for laptop computer users. Have toys that will interest and occupy a child while the parent is waiting to see the doctor. All of these little details will go a long way to adding to your bottom line.

Full Article after the link: 7 Effective Ways To Market Your Practice in the 21st Century

Categories: Marketing
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